Scott McDonald is an Adjunct Professor of Marketing at Columbia Business School. He formerly served as the Senior Vice President for Market Research at Condé Nast Publications, where he oversaw advertising and consumer research for all of the Condé Nast properties, including such well-known magazines as Vogue, Architectural Digest, Glamour, Self, GQ, Vanity Fair, Gourmet, Bon Appetit, Condé Nast Traveler, Allure, and The New Yorker. He also oversaw research for Condé Net, including such sites as Style.com, Epicurious.com, Concierge.com, Men’sStyle.com, Brides.com, Wired.com, and Digg.com. Prior to joining Condé Nast, Scott worked in various research positions at Time Inc. and Time Warner Inc., covering print media, television and digital media. He earned a B.A. from the University of California, Berkeley and a Ph.D. in Sociology from Harvard University.